The Indian Premier League (IPL) has announced a new sponsorship deal with Vivo, a technology company that produces smartphones and mobile accessories. The deal is reportedly worth Rs 440 crore per year, making it the biggest sponsorship deal in Indian cricket history.

Vivo previously sponsored the IPL in 2016 and 2017, and the company`s branding was prominently displayed on player jerseys, on-field advertising boards, and promotional materials. The new deal extends the partnership for the next five years, covering IPL seasons from 2018 to 2022.

The IPL is one of the most popular and lucrative cricket tournaments in the world, featuring some of the biggest names in the sport and attracting millions of viewers. The league is known for its fast-paced, high-scoring matches and extravagant on-field entertainment.

The partnership with Vivo is a significant boost for the league, which has faced controversy in the past over match-fixing and corruption scandals. The sponsorship deal provides much-needed financial support for the league, allowing it to attract top players and invest in infrastructure and marketing.

In addition to the sponsorship deal, Vivo has also launched a new campaign called “Perfect Fan”, which encourages fans to share their love of cricket and win prizes. The campaign includes social media challenges and interactive games, as well as opportunities to meet players and attend IPL matches.

The Vivo IPL agreement is a win-win for both the league and the sponsor. The IPL gains a valuable financial partner and increased exposure, while Vivo gains access to a massive audience of cricket fans and the opportunity to promote its products to a highly engaged and affluent demographic. The deal is a testament to the power of cricket as a cultural and commercial force in India, and it is likely that we will see more such partnerships in the years to come.